How Google values links when determining a sites page rank?

How Google values links? Presently isn’t the link building that once was the focal point or the entire game that it once was in the past years.

How Google values links-Total Number:

To start with, Google considers the total number of links which you have. This isn’t a notably influential factor considering one good one from a high ranking, recognized, trustworthy site (more on this later) will be more valuable than thousands of spammy, low quality site links.

How Google values links-Number of Domains/Source:

If you have thousands of links from the same site then it’s not necessarily going to be assisting you. For instance, if the mass of your links were all coming from the exact article directory, Google is going to discount the affect of most of those links. Some people dispute that Google discounts influence after the first link from a particular site. Therefore, link diversity is incredibly important, so you should be getting links from all types of sites from directories to blogs to video sites and so on.
Google can discover where your links are coming from not just from the sites on their own but through varied IP addresses, so you absolutely want your links coming from different IP addresses around the globe as this indicates you’re getting links from different people.You can check the age and domain ownership here at Who is

How Google values links-Anchor Text:

I’ve talked a lot about anchor text of late in terms of how important it is to vary up the anchor text which you use when creating links to your site. This works to keep your link profile diverse and natural looking because you have to think that if a person was linking to your site from his site, he likely wouldn’t use the keyword you’re targeting on that page when pointing to your site.

How Google values links-Age:

While others believe that older links – links you’ve had for years pointing to your site – are more valuable and powerful than newer links you receive, when I refer to “age” here I’m referring to the age of the sites you’re receiving links from. Older, more established site links will be more influential whereas links from newer sites won’t make as much of an impact. This goes with the strategy that older sites have more authority and page rank and Google trusts them more.

How Google values links-Variation:

I’ll include “variation” here to once more push home the point that diverseness is important in terms of anchor text and source of links. It doesn’t stop there, however; variation is important in terms of image versus text, placement of them on the various sites linking to you (high up in the content is best as opposed to sidebars or menu bars which are signs of link buying or exchanges), and dofollow versus nofollow links, as well.

So again How Google values links? Years ago, Google said that only DoFollow links would pass influence. After hearing that, everyone began concentrating entirely on DoFollow and discounting going after NoFollow links altogether. Although a lot of webmasters still focus entirely on DoFollow, a lot of SEOers consider that NoFollow links pass more influence than before because Google will do what is necessary to diminish the success of those who are trying to game or play to Google’s algorithm and reward those who are not.

How Google values links-Quality:

Quality is still a aspect as I mentioned in opening. Receiving one link from a highly ranked and trusted site is far more valuable than thousands of links from spammy blogs. If you are going to spend your time trying to get links, you want to focus on having links from highly trusted and established sites which it’s difficult to receive links from because they’re more careful in whom they link to. In this case, it’s less about “getting” links and more about “earning” links through techniques like producing and sharing link bait or guest blogging for them. Another sign of quality is relevance, in that you want links from sites which are relevant to your site. If you’re getting one from a site about cars when your site is all about puppies, Google is likely going to discount the influence that it has as it is quite possible that you created that link yourself because typically a webmaster of a car site would not link to your puppy themed site on their own. In maintaining with the variance point, it’s all right to have a few links from irrelevant sites, but generally you’ll be staying in your niche.

How Google values links-Bad Links:

On the other hand, the complete opposite of quality links, bad links will detract from and have an adverse effect on your ranking, so do what you can to limit the number of bad links pointing to your site.

How Google values links-Velocity:

Link velocity refers to the rate and schedule at which you’re establishing links to your site. The objective is to make your link velocity look natural or, in other words, you shouldn’t get 10,000 links one month and 100 the next month. There shouldn’t be many curves in your velocity. You should proceed to build more links each month than the one before it.

By Jason Raffa